I pay my bills as a Dallas headshot photographer, but when opportunities come up I take them. Recently, one of those opportunities presented itself – I had the chance to shoot a new creative campaign for a very successful dentist in Dallas. My past experiences in commercial shoots have been interesting to say the least, but this one went off without a hitch. This week, I’m sharing my recipe for success with you: 4 lessons from a commercial photography shoot.
- Pre-game with the creative team
I cannot stress this enough. When I’m doing business headshots, it’s pretty simple. But this time, I was taking photographs for a full-scale campaign to be featured in print and on the web. The creative director, copywriter, and client service rep sat down with me and laid out the goals and expectations. We had a clearly-defined goal in mind.
- Solve your client’s problem
Very rarely are people taking photos “just because.” There’s a problem or issue in mind. Clearly define your client’s problem or issue and create a solution. In this case, it was to differentiate them from the other dental practices in the area. So we decided to take exaggerated lifestyle shots.
- Find the perfect talent
A photographer in Dallas has a great pool of talent. There are major modeling agencies like Kim Dawson, Campbell or Paige Parkes with loads of different looks at your disposal. If your client (like most) tries to set a low budget, there are other agencies out here with models just starting to build their portfolios and need sample shots. Explore your resources, you’ll be glad you did.
- Speed of service is everything
Your client probably wanted these photos yesterday. Start. Retouching. Now. I couldn’t get the photos on my computer fast enough.
Hopefully, you’ll be able to follow these four simple tips on your next commercial shoot, on either the client or creative side. For your next headshot session or commercial photo shoot, contact me or give me a call today.